To position Talent Protocol as a web3 platform and highlight the people and the community they are building.
We created a new brand, landing page and motion that is straightforward and edgy. We used sharp angles and narrow lines to create a frame format to highlight talent.
Talent Protocol is about equal opportunities. It gives the support talent need while bringing value to both them and their supporters.
The landing page is dynamic, like the brand. We used motion, different colours per sections, and a conductive line to highlight talent and information.
We kept consistency throughout the different assets, allowing people to associate the visual identity with this global brand.