The fact that the brand was in its early stages and had very few applications defined was definitely a challenge. We had to explore and create new visuals for the brand for the website to really work.
We wanted to explore the brand's identity and expand it to its full potential. We aimed for a typographic, contemporary, expressive, friendly yet respectful approach.
From the beginning of our work, it was clear that we wanted to visually highlight the connection with projects inside Web3, especially the ones related to the metaverse.
We aimed for a bright and bold approach, exploring different scales and expressions through typography.
The gradients were also elements present in the brand, so we worked to brighten them up and create an animated and engaging experience, mainly as backgrounds from several sections.
Co-founder, Disco — Take a look at the full review