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Aura

Industry
DeFi
What we did
Transfer, transform, and grow your money with Aura

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Aura is an autonomous platform for credits and savings, which could be very difficult to explain, even for people with a deep understanding of DeFi. Representing this complexity in an impactful, easy-to-understand, and innovative way became our ultimate goal.

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Website
We leaned on motion graphics, creative coding, micro animations, and interactions to provide an engaging, friendly, and dynamic scroll experience to users.
We decided to explore the concept of transformation and metamorphosis throughout the whole experience to represent the growth and energy transfer among people, which is what happens with Aura.