Sioslife improves the quality of life of elders and day centres staff with technology. Their software products aim to increase the well-being and promote the inclusion of the seniors in society, bringing them closer to their interests and their loved ones.
We worked on a brand refresh from strategy to rebranding and everything in-between.
To create a brand that shows the human side of Sioslife, as well as the value that their tech products offer to elders, their loved ones and day centre staff. We wanted people to see Sioslife's ambition in making people's lives better, as well as how dynamic and versatile they are.
"Movement" was the name of the game for this project. It means flow, activity and innovation. When we think of movement, we think of people dancing, walking, enjoying their life. Following this line of thought, we built a brand that felt approachable, happy and innovative. We wanted its personality to be caring and good spirited.
The core of the branding is people, inclusivity and positivism, because that’s what Sioslife is all about.
We explored the accessible and interactive component that Sioslife brings to their users. Therefore, the drawing of the stick was made by using images of the end-users using Sioslife’s products and services. This is a way to express the brand’s dynamic and joyful side.