Finiam
Simplifying fintech and web3 through a personal and human experience
Finiam is a small and curious team focused on developing fintech products. We positioned them as they are: human, approachable, and skillful, with a people-first mindset. We expanded their visual identity by reworking their color palette and adding movement, motion, and illustration to the brand.
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For the logo, each letter grows its personality. We gave them movement, dynamics, and scale so they could work individually.
How to make fintech human? We incorporated illustrations to enhance the "human" emotional appeal of the copy. Earth colours also helped to give this brand a more human feeling.
