We wanted their branding and website to mirror stabilisation, which is the goal of this product. Their logo and name are a statement that communicates the best way to go - forward.
Stability gives people a sense of safety. It makes us feel like we know what to expect.
In a world where we crave spontaneity, it’s still good to know that there are things we can rely on - like Go Stable. On their website, we wanted users to feel that this is a product they can use with confidence.